"Don’t be a pussy.  Grow some balls. Stop being a wuss. Shut up and deal with it. Have some guts and get over it." 

Numerous researchers have recently stated that there is a silent crisis in men’s mental health and there is robust evidence to suggest that men have high rates of mental health issues and substance abuse.  Men make up over 75% of suicide victims in the United States with one man killing himself every twenty minutes., which makes them three and a half times more likely to commit suicide than women. 

The phrase “Man Up” is used when a guy is showing weakness, emotional vulnerability, or appears to be in need of help.  Physical strength and ability (or lack thereof) is often unfairly used to question a man’s masculinity, which discourages them from feely expressing themselves .


We are turning the phrase “Man Up” on its head and setting out to challenge the expectations society has set on them. 

Having a tough time?  Feeling down, depressed, anxious, isolated, stressed?  Are you facing a problem and don’t know how to deal with it? 

Don’t suffer in silence.  

Find someone to talk to.

Take action. Be a man.

We want to turn this on its head and highlight the importance of men to open up.  That to be man is in fact having the ability to talk about your feelings; show your weaknesses and have the courage to be vulnerable. 

We gave men to be given the opportunity to speak up about their personal struggles, fears and not "suffer in silence"  which commonly happens.  At the end of the day, we are all human and we all have our own personal battles.


    On March 6th, we hosted the first “Man up, Open up!” Event at Miami Ad School Wynwood. We invited the community to join us for a class of yoga. 

    We believe that activities like such, where members are part of a community of like-minded people that strive to get better and have something in common can help men channel their emotions and energy in a positive way. 

Gaby Bhatia, the yoga instructor, centered the class around opening up the throat and heart chakra which focuses opening up communication and tapping into the heart and solar plexus. 

We also shared information on the campaign and taught attendees about the four steps we developed to open up.

We look forward to hosting more events like these in the future. 

We'd love to hear from you.

Share your story with us.